Category Archives: Technology

Bagged or boxed? JLL predicts the future of 13 retail categories

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The way shoppers value time, touch and money drives on- or off-line purchasing

Online retail sales will grow by an average of 15 percent annually through 2020 according to eMarketer. But, the rate at which online versus in-store sales occur will vary drastically by category. JLL’s latest report explores the tie between how shoppers value goods and the way 13 retail categories will be sold.

“Shoppers each have a unique value system for… Read More

Flagship Confidential: Enticing Customers with Experiences

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Flagships signify the lead ship guiding a fleet, and today flagship stores act similarly for a retailer guiding their store portfolio with innovative concepts, technology and merchandise. While luxury brands have used flagship stores for years to connect with customers and grow brand recognition, JLL’s latest research report Flagship Confidential, shows an increase in retailers across all price points using a flagship store strategy. The report, which looks at 145 flagship… Read More

4 Ways to Maximize Online Retailing this Black Friday

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Black-Friday_infographic_FINAL-01Since the emergence of Black Friday in the United States as the venerated kickoff to the post-Thanksgiving shopping season, there have been a multitude of strategies employed by retailers to attract customers to their stores and to benefit from a swell of consumer spending.  These tactics have included opening stores earlier & earlier, while… Read More

JLL Taps Into Disruptive Technology, Brings Experiential Marketing to RECon

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In the wake of new technology advancements and increased consumer demand for a seamless, omnichannel shopping experience, the retail real estate industry must adapt or be left behind. Today at the International Council of Shopping Centers (ICSC) conference in Las Vegas, JLL reveals its fully renovated booth space (C1001-10th Avenue in the Central Leasing Hall), designed to showcase technology’s impact on the retail industry and  introduce retailers to solutions that impact… Read More

5 Tips to #SocialMedia and #Tech Stardom

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1. GET UP CLOSE AND PERSONAL: When it comes to social media, listening is twice as valuable as posting! Retailers who follow this rule are the winners today because shoppers willingly share valuable personal data on social media.  Consumers have fewer privacy hang-ups than in previous years and obtaining personal information is easier for retailers.  The trade-off is consumers expect you to use that… Read More

What Does the Future of Retail Look Like?

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We all spend a great deal of time looking to the future to try and second guess how cyclical and structural change will play out in the world of retail. Retail is dynamic, change is a constant and we can be sure that the future of retail holds some ‘unknowns’. Here is a short video we put together to explore 10 trends reshaping retail; we also identify the key to embedding… Read More

Technology Overload Leads to Better Tools for Retail Customer Engagement

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TechIn a world of technological advancements that can lead to a serious case of consumer information overload, two mobile technologies are emerging as the front-runners in the race to successful shopper engagement: Bluetooth Low Energy (BLE), also known as Beacons, and Near-field communications (NFC). Both technologies are capitalizing on emerging consumer behaviors that includes a dramatic uptick in the amount of consumers who… Read More

The New Scarcest Resource: Shoppers Attention

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Why, when and how consumers shop has shifted drastically during the last 25 years. We live in a world of ‘choice exhaustion’, clutter and indecision – so how are retailers embracing technology and breaking through the noise? On May 20th from 11:00-11:30 a.m. in the ICSC Coca Cola Happiness Lounge  JLL Retail experts Michael Hirschfeld and Aaron Ahlburn share how retailers are finding innovative ways to stimulate consumers suffering from information overload. During this… Read More