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Asia is the New Land of Opportunity for U.S. Retailers

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Picture1Will Asian shoppers buy into the classic all-American look? United States-based mid-level casual apparel brands, are hedging their bets that “preppy” rugby polos and chic velour track suits will entice Asia’s rapidly growing middle class to buy U.S. goods. Newly released JLL research shows that U.S.-based brands are flocking to Asia faster than any other, knowing an untapped market awaits: