Tag Archives: International Expansion

5 Ways Retailers Can Avoid the Pitfalls of Expanding Abroad

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1. CROSS BORDERS, CAREFULLY: An expansion outside the relative comfort zone of the United States takes a great deal of study, patience and planning. Most foreign retailers that expand into the U.S. spend 12-24 months on research and due diligence before they even consider possible sites for their stores. U.S. retailers who want to cross borders would be wise to adopt a similar strategy.… Read More