Tag Archives: beacons

Technology Overload Leads to Better Tools for Retail Customer Engagement

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TechIn a world of technological advancements that can lead to a serious case of consumer information overload, two mobile technologies are emerging as the front-runners in the race to successful shopper engagement: Bluetooth Low Energy (BLE), also known as Beacons, and Near-field communications (NFC). Both technologies are capitalizing on emerging consumer behaviors that includes a dramatic uptick in the amount of consumers who… Read More