Growing older in style: Catering to baby boomer shoppers

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blogFrom trying on new fashions in America’s first malls to seeing the introduction of technology in modern stores, today’s baby boomers have been a key target market for retailers throughout their lives.

While they’re now older – and their tastes and expectations may have changed significantly over time – it doesn’t mean that they’ve stopped spending. On the contrary, they have significant spending power. READ MORE

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