Turkey Tryptophan Didn’t Set In: Thanksgiving Shoppers Gobbled Up Sales

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Retailers across the U.S. opened their doors on Thanksgiving, giving shoppers a post turkey dinner work-out. A cross section survey of malls under JLL Retail’s management showed that Thanksgiving Thursday may have stolen Black Friday’s lime light. Several properties reported packed parking lots and lines in excess of 1,000 shoppers to get big ticket items from retailers like JCP, Target, Belk and Sears. Merchants reported the 6, 7 and 8 p.m. door buster deals drove strong sales for the first four hours, but started to taper around 1 a.m. Several shopping centers reported a spike in website traffic, with visitors so much higher than the past two years they had to add additional servers to the cluster around 10 p.m. last night to handle the load.

Will Black Friday traffic be slow, or are shoppers just resting up for round II this afternoon? Stay tuned for real-time updates from JLL.

What kind of shopping are you doing today? Did you head out on Thanksgiving to nab sales?

 

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