Holiday Pulse: Malls Reported Strong Traffic on Thanksgiving

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Shoppers did in fact hit the mall after the turkey tryptophan wore off last night, according to JLL’s Holiday Pulse Survey, which looked at a cross-section of JLL-managed properties in the U.S.  By all accounts, traffic was strong across the board and JCPenney and Victoria’s Secret were two of the biggest winners of the day.

Check out the top 6 center recaps of Thanksgiving Thursday:

  • South Park Mall: Lines were in full force beginning at 3 pm for Old Navy, and this carried throughout the mall as 6 pm became closer.   JCPenney reported more than 1,200 customers lined up for the 5 pm opening.  Through 10 pm traffic grew after the Dallas Cowboys game ended.” – Brian J. Peters, General Manager
  • Central Mall Lawton: “Mall doors opened at 6PM, and traffic was heavy, steady, and shoppers were loaded down with shopping bags. Lines formed at Old Navy, Victoria’s Secret and Aeropostale.” – Randy Ray, Marketing/Specialty Leasing Manager
  • Mesilla Valley Mall: “We opened at 6PM, and there was a line outside of the three outer JCP entrances of about 50 – 60 shoppers at each door.  Sears had a long line at their electronics entrance.  Victoria’s Secret, Aeropostale and ULTA had the longest lines for inline stores.  Initial 6 p.m. traffic was slower than anticipated, but traffic picked up around 8 p.m.” – Susan Palmer, Marketing Manager
  • Rosedale Center: “We saw  a slow start at 6 pm but traffic started to build around 7 pm and we remained busy (lots at 80%) until around 10:30 pm. Department stores are extremely busy and appear to have the best deals. They are also pushing their store credit cards, offering additional discounts for applying.” –  Liz Ostrander, Senior Marketing Manager
  • Santa Rosa Mall: “People began lining up at about 2:30 PM, at the mall, and  most were interested in the Old Navy $1M giveaway event and the Hibbett Sports shoe release. Customers lining up for Hibbett Sports showed up prepared, many had chairs, blankets and portable TV’s to watch the Thanksgiving football games. Sears and JC Penney had great traffic early and maintained a steady customer flow throughout the evening. ” – Paul Blackwell, Operations Manager
  • Valdosta Mall:  “Lines formed very late at mall anchors and other traditional big draw retailers in the market including Best Buy and Toys R US but by 7PM  mall traffic was strong throughout the entire center. JCP seems to be the big winner tonight —  More than 500 people were lined up for the 5 pm opening.” –  Enid Santana, Specialty Leasing/Marketing Manager

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