The Pursuit of Happiness: Retailers Renovate for Enhanced Customer Experience
0 CommentOngoing evolution in the retail industry—including near-global access to the Internet and speedy adoption rates of smartphones—is forcing retailers to create a brick-and-mortar shopping experience that rivals the convenience and immediacy of the Internet. As a result, hundreds of retailers in thousands of locations are committing capital to renovating stores for an enhanced overall customer experience. Retailers should consider these three key questions when defining the type and magnitude of renovations… Read More
