In an effort to generate additional revenue opportunities for its retail investor clients, JLL Retail today announced a new partnership with McGavren Guild Malls, LLC, to exclusively provide media representation services within the firm’s third-party-managed shopping centers. As part of this agreement, McGavren Guild Malls will represent national media opportunities, which include sponsorships, brand advertising, sampling and promotional events primarily within JLL-managed enclosed malls.
The partnership with McGavren Guild Malls affords JLL the ability to pursue and facilitate national advertising and brand sponsorships for the properties we manage, providing an additional revenue stream for our clients. As we continue to grow and expand our specialty leasing platform, we’ll continue to seek innovative ways to refresh the common areas of the property with new campaigns and create an optimal customer experience for our clients. – Tracey Hatley, Director of Specialty Leasing at JLL
McGavren Guild Malls provides retailers, brands and their media agencies an independent resource for buying and managing mall media programs throughout the country.