Yesterday, I traveled around Atlanta to get a feel for how Black Friday was performing and live tweeted my experience. I spent 12 hours shopping, and put more than 200 miles on my car while covering the entire north side of the city. Here are my five key takeaways:
1. Thanksgiving day openings just took away from Black Friday door busters, but those that didn’t open Thursday were packed, Home Depot to name one.
2. The only stores that seemed to be busy on Black Friday were those offering a 50% off entire store promotion, with a few exceptions like Apple.
3. Power center retailers like Bed Bath & Beyond, Ulta, Old Navy, Michael’s and Best Buy were all dead at 6AM, and I checked back at 8AM and they seemed a little better.
4. Value and luxury sectors are still performing the strongest, and seemed to stay busier past 2PM. North Georgia Outlets were totally packed with no parking at 4PM.
5. Target and Walmart were busy throughout out the day but not packed, probably due to early release of door buster deals.
Overall, this year seemed stronger than last. I will venture out again today and Sunday to see how things change. If you missed my live twitter stream, check out the top 50 tweets in this 60 second video.