After feasting on holiday season delights, the beginning of a new year is always a great time to resolve to get healthy. Participating JLL Retail centers helped kick-start their shoppers’ New Year’s resolutions this year by hosting a new GET FIT in-center event and social media promotion. Shoppers were invited to attend a one-day event at their local JLL-managed center featuring activities such as fitness and yoga demonstrations, Zumba classes, gym membership sign-ups, health screenings, healthy food demonstrations, fitness wear fashion shows featuring key retailers and much more. In addition to the in-center events, the centers’ Facebook fans had a chance to win health-related merchandise such as gift cards to fitness apparel retailers, a Fitbit, free gym memberships or at-home gym equipment.
Each center team customized their GET FIT promotion by incorporating elements such GET FIT banners where shoppers could post their fitness goals for 2015, highlighting healthy food court menu items on social media and reinvigorating Mall Walkers’ programs by signing up new members and adding new program offerings. Center highlights include:
Alexandria Mall hosted a GET FIT health and wellness fair January 24. The title sponsor was Rapides Regional Medical Center and other exhibitors included Built by Don Fields fitness gym, American Cancer Society, Yoga Ya Ya, It Works Global, Young Living Essential Oils, Louisiana Athletic Club and The Atrium Spa. Merchant participation included Visionworks, providing free eye screening, and GNC with product sampling and information. Athletic apparel from Hibbett Sports, Aeropostale and Finish Line was displayed at the event.
Central Mall (Fort Smith) participated in the GET FIT sweepstakes promotion by offering a fitness prize package donated by Sears and valued at nearly $800 with an exercise bike and other workout equipment. They also launched a new mall walking club to encourage the community to get up and GET FIT! New members received an exclusive members-only GET FIT t-shirt, a membership card that can be used to receive discounts at select mall retailers, and a lap log that includes a map showing the walking route and mileage, plus a space to write in the number of laps walked daily. To encourage members to GET FIT all year long, members may enter their lap logs into monthly drawings for a $25 gift card to a Central Mall retailer of their choice.
Central Mall (Lawton) invited local health-related organizations to participate in their GET FIT event and hosted a 5K Walk-a-thon with prizes provided by mall merchants. A local radio station held a 4-hour live remote and Fit Kids of Southwest Oklahoma set-up a membership booth. Comanche County Health Department conducted blood pressure screenings, AKA sorority provided dental health information and Oklahoma Blood Institute held a blood drive. Brickhouse Cardio Club gave free Zumba lessons and the U.S. Armed Forces awarded prizes for chin-ups, push-ups and squats. Gamestop held a Wii Fit tournament, Bath & Body Works provided hand sanitizer stations and AT&T provided a Fitbit for the grand prize drawing.