RadioShack’s Super Bowl Commercial The 80’s called…. They want their store back was a big hit, and may have been extremely prescient. But despite the headlines, the new store design promoted in the commercial is not counter to closing excess and underperforming stores— in fact it supports it, says JLL’s Michael Hirschfeld.
Shuttering storefronts is not revolutionary anymore, it’s evolutionary! In one fell swoop Radio Shack is changing how consumers perceive them, and… Read More