Tag Archives: technology

New Year, Positive Outlook

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5 ways retailers can increase sales volumes online and in-store all year By: Marilynn Joyner, JLL Retail in New York.

The holiday season is the most wonderful time of the year, or so the song goes. It’s also the time of the year where majority of retailers reach their highest annual… Read More

5 Tips to #SocialMedia and #Tech Stardom

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1. GET UP CLOSE AND PERSONAL: When it comes to social media, listening is twice as valuable as posting! Retailers who follow this rule are the winners today because shoppers willingly share valuable personal data on social media.  Consumers have fewer privacy hang-ups than in previous years and obtaining personal information is easier for retailers.  The trade-off is consumers expect you to use that… Read More

Technology Overload Leads to Better Tools for Retail Customer Engagement

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TechIn a world of technological advancements that can lead to a serious case of consumer information overload, two mobile technologies are emerging as the front-runners in the race to successful shopper engagement: Bluetooth Low Energy (BLE), also known as Beacons, and Near-field communications (NFC). Both technologies are capitalizing on emerging consumer behaviors that includes a dramatic uptick in the amount of consumers who… Read More

The New Scarcest Resource: Shoppers Attention

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Why, when and how consumers shop has shifted drastically during the last 25 years. We live in a world of ‘choice exhaustion’, clutter and indecision – so how are retailers embracing technology and breaking through the noise? On May 20th from 11:00-11:30 a.m. in the ICSC Coca Cola Happiness Lounge  JLL Retail experts Michael Hirschfeld and Aaron Ahlburn share how retailers are finding innovative ways to stimulate consumers suffering from information overload. During this… Read More