Tag Archives: coffee

Starbucks to Bar-bucks: Will Customers Swap Their Coffee for Cabernet?

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One recent evening a team of JLL researchers descended upon a Chicago Starbucks to test out the chain’s new after-four-p.m. drink menu – a concept Starbucks is selectively launching. As the group waited for beer, wine and spicy pepitas, they surveyed the landscape – a student banged away on his laptop, a group of women chatted over coffee drinks and an unkempt gentleman shouted loudly to no one but himself. A… Read More