The way shoppers value time, touch and money drives on- or off-line purchasing
Online retail sales will grow by an average of 15 percent annually through 2020 according to eMarketer. But, the rate at which online versus in-store sales occur will vary drastically by category. JLL’s latest report explores the tie between how shoppers value goods and the way 13 retail categories will be sold.
“Shoppers each have a unique value system for… Read More