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5 Things Retailers Should Know For Back-To-School

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It’s officially August, which means school bells will be ringing soon – punctuating the languid summer air with a shrill note of finality – much to the chagrin of school-aged children across the U.S. But while kids may be mourning the disappearance of the lazy… Read More

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Online Plays a Limited Role for Back-to-School

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Most shoppers are eschewing online retailers for their back-to-school needs. Just 19 percent said they would buy supplies at online retailers and about one-quarter said they would buy clothes online.

“A constant theme this survey showed was consumers desire to save on cost and time. Bricks-and- mortar stores offer a wide selection and many malls, superstores and department stores offer one-stop shopping convenience. Furthermore, shipping costs and the hassle of returns were… Read More

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Price and Efficiency, Main Drivers of Back-to-School Spending this Year

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While kids may be off from school, it seems parents won’t be giving them a vacation from back-to-school shopping. According to JLL’s Back-to-School survey of nearly 2,000 consumers nationwide, only seven percent of respondents will wait until after school starts to do their shopping, a decrease from last year’s nearly 11 percent that said they would wait for school to begin. Of the 93 percent that will shop prior to the… Read More

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Back-to-School Budgets: Apparel Tops The Chart

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The proclivity for low prices doesn’t exactly mean that shoppers will be tightening their purse strings this year. While most shoppers will once again spend less than $500 on back-to-school items this year, the share of shoppers spending between $100-$500 rose year-over-year from 63 percent in 2015 to 75 percent this year.

“This year, we found that consumer income seems to have little effect on their budgets or behavior when it comes… Read More

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