5 Keys Ways to Keep Customers Coming Back
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1. EMBRACE THE OMNI-CHANNEL EXPERIENCE: More and more retailers are striving to build a true omni-channel experience that merges at-home, in-store and mobile commerce into one seamless experience. In other words, if a customer wants to view an item online, purchase it using their phone and pick it up in-store, they can do so in a smooth and effortless way.… Read More
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Categories: Americas Retail, Development, Logistics / E-Commerce, Malls, Retailers and tagged Customers, Experience, JLL, omni-channel, retail.
1. DITCH THE PAPER, DO DIGITAL: Rising paper costs and decreased customer usage makes going paperless a “no brainer” for your shopping center. Shoppers like receiving messages about retailer sales, upcoming events and safety information on their smartphones, tablets and digital devices. Embrace the opportunity to dump the paper flyers,… 
1. DRIVE FOR DATA—NOT JUST YOUR GUT: Not every retailer collects every piece of customer data: addresses, shopping frequency, in-store and on-line purchase amounts, but that’s ok. Augment the data you do have with in-store customer satisfaction surveys, and consider tapping into customer loyalty programs… 
As consumer confidence continues to climb and economic prospects for retailers improve, JLL is getting a big boost to its retail business by acquiring Wilson Retail Group, a leading, independent retail brokerage and capital markets firm in Southern California. The transaction will enable JLL, already the nation’s largest third-party retail property manager, to provide a broader range of brokerage and investment… 
1. GET UP CLOSE AND PERSONAL: When it comes to social media, listening is twice as valuable as posting! Retailers who follow this rule are the winners today because shoppers willingly share valuable personal data on social media. Consumers have fewer privacy hang-ups than in previous years and obtaining personal information is easier for retailers. The trade-off is consumers expect you… 
1. KEEP YOUR OPTIONS—AND DOORS—OPEN: The Americans with Disabilities Act (ADA) is designed to prohibit discrimination and ensure equal opportunity for people with disabilities. In effect since 1991, it’s undergone updates, affecting most commercial real estate in some fashion. In fact, all commercial spaces used by the… 
Uptick in Competition: Due to the liquidity of the debt capital markets and the pursuit of higher yields, all lender groups including life companies, CMBS, banks, pension funds and debt funds are actively looking to place capital on retail product on a national basis at loan-to-value ratios of 65-85 percent. Grocery-anchored assets in primary markets continue to attract the most
By: Guy Ponticello, Managing Director of Capital Markets, JLL