What shoppers want and how retailers can deliver
0 CommentNew JLL and Big Red Rooster study creates benchmarks for in-store experiences and ranks the top retailers; Apple takes top spot
Creating brand affinity has always been a top priority for retailers, but now retailers need new ways to build shopper satisfaction in-store. What makes shoppers content from the moment they walk through the door all the way to their purchase? JLL and Big Red Rooster evaluated 100 stores and surveyed… Read More
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Categories: Americas Retail, Retailers, Technology and tagged Big Red Rooster, Branding, customer experience, Experience, Experiential Retail, icsc, ICSC RECon, JLL, JLL Retail, JLL Tech, JLLRETAIL, ReCON, retail, Retail Experience, Retail technology, Shoppers.
In August, JLL launched the Elevate the Experience webinar series aimed at making our property management teams Experience Ambassadors for their centers.
1. EMBRACE THE OMNI-CHANNEL EXPERIENCE: More and more retailers are striving to build a true omni-channel experience that merges at-home, in-store and mobile commerce into one seamless experience. In other words, if a customer wants to view an item online, purchase it using their phone and pick it up in-store, they can do so in a smooth and effortless way.…