Shopping online just keeps getting easier. As deal sites abound, shipping prices fall away, inventory endlessly expands, and it begs the question: “does anyone load the kids up in the family car and drive to the mall anymore?” Turns out they do—and especially when school’s about to start. A recent survey shows that 90 percent of American households plan on doing their back-to-school shopping at physical retail stores… Read More
Teen Vogue Back-To-School Saturdays™ (BTSS) is a galvanizing moment designed to motivate and inspire consumers to get out and shop for the best of back-to-school fashion, beauty, and more. BTSS is a multi-platform initiative involving all of Teen Vogue’s assets in print, digital, social, mobile and event marketing. Participating JLL-managed centers across… Read More
They’re online, but they still like going to stores. They have money to spend but love coupons and promotions. Here’s how to navigate the retail preferences of the 18-34 crowd.
They may be young, with many life experiences still to come. But when it comes to spending habits and material addictions, retailers and retail landlords can’t afford… Read More
Retailers and mall owners have their in-store sales strategies centered right on Millennials, the generation ages 18 to 34. This fast-growing consumer segment totals 80 million Americans who spend approximately $600 billion annually. Knowing how to attract Millennials’ money is the name of the game for retailers and retail owners and… Read More