What shoppers want and how retailers can deliver
0 CommentNew JLL and Big Red Rooster study creates benchmarks for in-store experiences and ranks the top retailers; Apple takes top spot
Creating brand affinity has always been a top priority for retailers, but now retailers need new ways to build shopper satisfaction in-store. What makes shoppers content from the moment they walk through the door all the way to their purchase? JLL and Big Red Rooster evaluated 100 stores and surveyed… Read More

1. GET UP CLOSE AND PERSONAL: When it comes to social media, listening is twice as valuable as posting! Retailers who follow this rule are the winners today because shoppers willingly share valuable personal data on social media. Consumers have fewer privacy hang-ups than in previous years and obtaining personal information is easier for retailers. The trade-off is consumers expect you…